Acrylic emulsion business pattern

In the 1980s, international acrylic acid emulsion super manufacturers, including Rohm and Haas, BASF, and United Carbon, came to China to set up factories one after another. With their excellent production technology and management experience, they drove the development of local brands to a certain extent. After nearly 30 years of development, my country's acrylic emulsion market, especially the styrene acrylic emulsion has entered a mature and stable period. Compared with imported emulsion brands, the price of similar varieties is about 5-10% higher than that of local enterprises.

After further analysis, it is concluded that in the current domestic water-based acrylic emulsion market, private enterprises dominate, accounting for 80% of production capacity, joint ventures account for about 8%, and foreign-funded enterprises account for about 12%. Enterprises in the industry have their own relatively mature marketing models. As one of the representative enterprises of acrylic emulsions in China, iSuoChem has a wide production capacity and has perfect overseas sales channels. ; Joint ventures are the combination of direct sales and agent sales; foreign-funded enterprises mainly focus on agent sales.

Driven by multiple factors, the concentration of the emulsion industry is expected to continue to increase. In recent years, environmental protection policies in the coatings industry have been issued frequently, which has accelerated the transformation of the coatings industry to environmentally friendly and clean production. Due to the environmental advantages of non-toxic and non-irritating water-based acrylic emulsions (Especially styrene acrylic emulsions), the acrylic emulsion industry has ushered in new opportunities for development. At the same time, small and medium-sized acrylic emulsion enterprises will face huge environmental pressure, market pressure and cost pressure. The industry is expected to enter a period of reshuffle, and the market concentration will further increase.

As one of the main styrene acrylic emulsion suppliers in China, iSuoChem look forward to being your strategic partnership type of supplier in China.